AI Competitor Intelligence & Battlecard Generator

Marketing and sales teams at growth-stage companies spend dozens of hours per month manually researching competitors - pulling ad data, analyzing messaging, and assembling battlecards for the sales team. This client needed the entire workflow automated: input a competitor domain, receive a structured competitive intelligence report within minutes.

We built an end-to-end pipeline that queries the SpyFu API for ad intelligence, uses LLMs to analyze messaging patterns, and generates polished PDF battlecards and interactive dashboards automatically.

• **Multi-source intelligence pipeline**: SpyFu API provides ad history, keywords, and estimated ad spend. A scraping layer pulls public pricing and feature pages. LinkedIn API (where authorized) surfaces hiring signals. All sources feed a unified context builder.
• **LLM battlecard generation**: GPT analyzes messaging themes, unique selling propositions, and apparent target audiences. Claude handles objection handling suggestions and head-to-head positioning. Outputs are structured JSON before rendering to ensure consistent format.
• **ReportLab PDF generation**: Template-based PDF generation with dynamic sections, charts, and consistent branding - handles variable-length content without layout issues
• **Interactive dashboard**: FastAPI backend serves a React dashboard where users can request new battlecards, view historical reports, and export in multiple formats
• **LangChain orchestration**: The full multi-source retrieval + analysis pipeline orchestrated as a LangChain chain with retry logic and partial result caching